Dating sites for people with cold sores
A lot of would-be startup founders think the key to the whole process is the initial idea, and from that point all you have to do is execute. If you go to VC firms with a brilliant idea that you'll tell them about if they sign a nondisclosure agreement, most will tell you to get lost. The market price is less than the inconvenience of signing an NDA.
Another sign of how little the initial idea is worth is the number of startups that change their plan en route.
Google's plan, for example, was simply to create a search site that didn't suck.
They had three new ideas: index more of the Web, use links to rank search results, and have clean, simple web pages with unintrusive keyword-based ads.
The way a startup makes money is to offer people better technology than they have now.
But what people have now is often so bad that it doesn't take brilliance to do better.
And while they probably have bigger ambitions now, this alone brings them a billion dollars a year.
There are plenty of other areas that are just as backward as search was before Google.
What matters is not ideas, but the people who have them.
The woman in charge of sales was so tenacious that I used to feel sorry for potential customers on the phone with her.
You could sense them squirming on the hook, but you knew there would be no rest for them till they'd signed up.
There is no magically difficult step that requires brilliance to solve.
The Idea In particular, you don't need a brilliant idea to start a startup around.