No sign chats
The report by E-Marketer found: “Almost two in 10 live chat respondents did more than 75% of their holiday shopping online, compared with 14% of those who did not chat.
A further 25% of chatters made 51% to 75% of their purchases on the Web, versus just 10% of those who did not participate in the chat service.” If you aren’t convinced that live chat is for your business, check out this study conducted by Bold Chat.
Visitor Single Sign-On (SSO), based on SAML protocol, allows you to map your customer account information with Comm100 fields, and synchronize the information from your login system to Comm100 Live Chat when your customer starts a chat.
A further 38% of respondents said they had made their purchase due to the chat session itself.
If a visitor doesn’t have an account with you, he/she will not be able to access help through live chat.
This option helps you automatically keep out ineligible visitors if your live chat is exclusive for customers with accounts.
All these attitudes were even more prevalent among respondents who bought online at least weekly.” With employees spending less time on the phone, they can multi-task during chat conversations and cut the waiting queue to a fraction of its former size when compared to a call center.
Not only is this a process improvement but it increases the chances of overall sales (which we’ll get into next! The general trend among users in marketing forums and on blogs is that live chat on a website can generally lead to improved sales numbers.