Dating pendleton labels
Looking at vintage Pendleton ads from the 40s, 50s and 60s, one can clearly see that the wool plaid shirt was advertised as ”Outdoor Fashion”, ”Workwear” or ”Casual Sportswear” and as such it was intended for a huge audience.
Pendleton also recognized the triumphant success of casual wear and started advertising with slogans like: Pendleton Plaid Shirts used to be made of the wool of the Umatilla sheep, which were raised in the areas surrounding Pendelton.
In 1949, Pendleton successfully introduced a womens clothing line and by the end of the 1960s, the shirts had reached cult status.
One of the reasons for the popularity of the Pendleton Plain Shirt was the singing group and endorsed Pendleton shirts to young Americans.
They can be easily identified due to the woolmark tag inside.The shirt tag itself remain unchanged until 1994, with the exception of 1992.Shirts made during this time period do not have the yellow frame on the tag anymore and feature a different font.2009 until today The font on the tag was changed once again and ”TRADEMARK REG US PAT OFF ” was substituted with ”Registered Trademark.” If one looks closely, the tags are stitched on the left and right sides, rather than all the way around.Initially, the original Pendleton Wollen Mill was established in 1893 as a wool scouring plant where raw wool prepared for textile mills.Beginning in 1896, they also manufactured Native-American blankets for the Cayuse, Umatilla, and Walla Walla tribes.This was especially true for the “light” shirt but also for the heavier “medium wool.” On top of that, the soft flannel texture was stain resistant and the whole shirt was easy to clean and maintained its vibrant colors.Although style, weight, colors, and patterns have changed over the last few decades, Pendleton still provides all wool Men’s Plaid Shirts for casual wear.When the Bishop family resumed business in 1909, they revived the blanket business by introducing new designs and colors.Subsequently, Pendleton Wool Mills expanded their product portfolio to offer woolen clothing and hence opened a new woolen mill nearby.Indian trade blankets are commercially woven wool blankets with striking geometric patterns.Trade blankets have long been an integral part of Native American culture.