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The website is currently in the throes of a rapid global expansion: since launching in Canada on Valentine’s Day in 2002, it has attracted more than 24 million members in 37 countries, with South Korea launched last week.
Mr Biderman, 42, is a man clearly used to defending his business.
The site is particularly popular in recession-hit nations such as Spain, while affluent communities with large disposable incomes are also major players in the “infidelity economy”.
However, he candidly admits she does not share his views on infidelity: “If in the next decade, my sex life evaporates, I have no interest in being celibate. Have an affair” – the dating service is free for women but paying for men.Its array of features include virtual “winks”, instant messaging and “travelling” services for members seeking an affair during business trips.Twenty years into a relationship, we’re no longer sexually attracted.” Needless to say, the company is rarely far from controversy.Mr Biderman has incurred the wrath of the Pope, with the Vatican sending a disapproving letter to Ashley Madison in opposition to its sponsorship of Rome’s basketball club Virtue Roma.In 2007, e Harmony stated since the site's launch, they had rejected about a million people who applied to use the service.They reported that about 30% of those applicants were denied because they were already married, 27% were younger than the minimum application age of 21, and 9% provided inconsistent answers on the application.That’s not to say that they don’t present a traditional face, as most societies do.But I think that if we had to measure the infidelity economy in Japan, it’s incredibly sizeable.” The reasons for soaring infidelity around the world are multiple, according to Mr Biderman.“The only encouragement I give is to say to people, there is a way to have the perfect affair.“So the perfect affair is not only meeting someone like-minded, it’s also not being discovered.